If you are an independent agent, your scope of work involves calling seniors over 65 with the intention of converting them into real medicare supplement plan clients. It’s not an easy job since you must first have their names, telephone numbers, and email addresses. More so, you must be aware of their intention to sign up for the coverage. The main question that may arise is how to find this information. This is where Medicare supplement leads for independent agents came in.
In this guide, we will break down how you can use them to grow your numbers and career.
What are Medicare Supplement Leads?
Every year, millions of Americans turn 65 years old. It’s a time when many retire from active employment and are searching for reliable health insurance. Some are changing from their employer’s insurance and are looking for options. Also, at this age, they are now eligible for the annual enrollment requirement. Others simply want to shift from one provider to another. It’s a busy time for insurance agents, and competition is high.
Unlike insurance firms that have established systems for getting these prospects, the story is different for an independent agent. Some agents make cold calls and send numerous emails to different people. It’s a tiring mission, and you may end up wasting a lot of time and failing to convert any prospect.
Medicare supplement leads are a good option that can save you the effort. They are available as Exclusive or Shared. Exclusive leads are sold to you, which means you’ll be the only one calling the older adult. Shared leads are sold to many people, and hence, the recipient gets calls from many insurance agents. Although cheap, their conversion is too low.
A lead generation company obtains the contact information of seniors looking for Medicare Supplement plans online. When they turn 65, seniors visit online spaces seeking help. When an ad pops up, they may fill out their information, and this is how lead providers get hold of their phone numbers or email addresses.
Why Exclusive Leads Work for Independent Agents
Since you are an independent agent, you don’t work for any company and don’t have the capacity to know which seniors are looking for Medicare Supplement plans. Therefore, you must find the most effective way to get these. Cold calling can burn you out, and you may waste a lot of time.
Getting exclusive medicare supplement leads from lead-generating agencies can make your work easier. These are leads of seniors who are already waiting for someone to help them. When you call them, listen to their problem without rushing through the call. You should also take time to explain the next steps and understand their needs. When you convince them, they can convert easily and refer other clients to you. After signing them up, you will enjoy a predictable income from the Medicare Supplement plans.
Furthermore, older adults who sign up for this plan stay for many years without changing. It’s a solid plan that doesn’t keep changing benefits. But to get here, you need to attract high-quality exclusive leads that are easier to convert.
An Exclusive lead will also give you a favourable return on investment (ROI). This means that although you will spend a lot on purchasing them, their conversion rate is high. You will have a chance to close a lot of sales. One conversion can even cater to other leads.
How to Effectively Convert Exclusive Leads
When you receive your list, you need to be fast. Don’t hesitate. Call fast, but don’t sound desperate. The senior is already expecting a call from an agent. Therefore, you need to be composed and listen to their problem.
Be gentle because they care a lot about trust. If you make the call sound too promotional, they may not want to proceed. Tell them you’re ready to help them choose a plan that suits their needs. Use a simple program or system to keep records of the leads. You need to note down the date, time, response, and if there are follow-up requests.
Even though you are independent, there are rules that you need to follow. Ask the lead provider whether they have the seniors’ consent to receive marketing calls. Also, ensure that they are within your region, state, or jurisdiction.
Bottom Line
You don’t have to knock on doors or send cold pitches while looking for leads. Exclusive Medicare Supplement leads are a worthy consideration since the seniors are already waiting for someone to help them choose an appropriate plan. You can use them to your advantage, hit your sales targets, have a predictable income, and grow your sales career.